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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century

A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century

A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century

por Scott Bedbury, Stephen Fenichell

  • Usado
  • Capa dura
Condição
Used; Very Good
ISBN 10
0670030767
ISBN 13
9780670030767
Livreiro
Avaliação do vendedor:
Este vendedor ganhou uma 5 de 5 estrelas de clientes da Biblio.
London, Greater London, United Kingdom
Preço do item
€ 4,18
€ 13,15 Envio para USA
Entrega Padrão: 5 a 14 dias

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Viking Press Inc.,U.S., 02/28/2002. Hardcover. Used; Very Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.

Sinopse

What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

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Detalhes

Livreiro
Greener Books Ltd GB (GB)
Nº do estoque do livreiro
2979519
Título
A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
Autor
Scott Bedbury, Stephen Fenichell
Formato/Encadernação
Capa dura
Estado do livro
Used; Very Good
Quantidade Disponível
1
ISBN 10
0670030767
ISBN 13
9780670030767
Editorial
Viking Press Inc.,U.S.
Local de publicação
New York, New York, U.s.a.
Data de publicação
02/28/2002

Termos da venda

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Sobre o Vendedor

Greener Books Ltd

Avaliação do vendedor:
Este vendedor ganhou uma avaliação de 5 de 5 estrelas de Biblio clientes.
Membro de Biblio desde 2010
London, Greater London

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