A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
por Scott Bedbury, Stephen Fenichell
- Usado
- Capa dura
- Condição
- Used; Very Good
- ISBN 10
- 0670030767
- ISBN 13
- 9780670030767
- Livreiro
-
London, Greater London, United Kingdom
Formas de pagamento
Sobre este item
Sinopse
What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
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Detalhes
- Livreiro
- Greener Books Ltd (GB)
- Nº do estoque do livreiro
- 2979519
- Título
- A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
- Autor
- Scott Bedbury, Stephen Fenichell
- Formato/Encadernação
- Capa dura
- Estado do livro
- Used; Very Good
- Quantidade Disponível
- 1
- ISBN 10
- 0670030767
- ISBN 13
- 9780670030767
- Editorial
- Viking Press Inc.,U.S.
- Local de publicação
- New York, New York, U.s.a.
- Data de publicação
- 02/28/2002
Termos da venda
Greener Books Ltd
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