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MARKETING THAT WORKS: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
por Lodish, Leonard M.; Morgan, Howard L.; Archambeau, Shellye
- Usado
- Capa dura
- Condição
- Veja a descrição
- ISBN 10
- 0132390752
- ISBN 13
- 9780132390750
- Livreiro
-
Concord, California, United States
Formas de pagamento
Sobre este item
Wharton School Publishing 2007. Octavo, hardcover, fine in near fine green pictorial dj. Introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, these techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors' decades of research and consulting, and their exclusive new survey of the Inc. 500's fastest-growing companies. 318 pp. including index.
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Detalhes
- Livreiro
- bookwitch
(US)
- Nº do estoque do livreiro
- 51880
- Título
- MARKETING THAT WORKS: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
- Autor
- Lodish, Leonard M.; Morgan, Howard L.; Archambeau, Shellye
- Estado do livro
- Usado
- Quantidade Disponível
- 1
- Encadernação
- Capa dura
- ISBN 10
- 0132390752
- ISBN 13
- 9780132390750
- Editorial
- Wharton School Publishing 2007
- Local de publicação
- Old Tappan, New Jersey, U.s.a.
- Esta edição foi publicada pela primeira vez
- March 21, 2007
Termos da venda
bookwitch
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Sobre o Vendedor
bookwitch
Membro de Biblio desde 2006
Concord, California
Sobre bookwitch
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Glossário
Alguns termos que podem ser usados ??nesta descrição incluem:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
- Octavo
- Another of the terms referring to page or book size, octavo refers to a standard printer's sheet folded four times, producing...
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...