Marketing Management: The Millennium Edition
por Kotler, Philip
- Usado
- Bom
- Capa dura
- Condição
- Bom
- ISBN 10
- 0130122173
- ISBN 13
- 9780130122179
- Livreiro
-
Oakland, California, United States
Formas de pagamento
Sobre este item
Sinopse
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.
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Detalhes
- Livreiro
- Infospec (US)
- Nº do estoque do livreiro
- 6600z
- Título
- Marketing Management: The Millennium Edition
- Autor
- Kotler, Philip
- Formato/Encadernação
- Capa dura
- Estado do livro
- Usado - Bom
- ISBN 10
- 0130122173
- ISBN 13
- 9780130122179
- Editorial
- Prentice Hall
- Local de publicação
- Lebanon, Indiana, U.s.a.
- Data de publicação
- 1001
- Palavras-chave
- MARKETING MANAGEMENT, Corporation, advertising, selling, Product, Design, Market Share, Demographics, ECONOMICS
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