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Marketing Management
por Kotler, Philip; Keller, Kevin
- Usado
- Muito Bom
- Capa dura
- Condição
- Muito Bom
- ISBN 10
- 0133856461
- ISBN 13
- 9780133856460
- Livreiro
-
Louisville, Kentucky, United States
Formas de pagamento
Sobre este item
Pearson. hardcover. Very Good. 4x8x10. Used items are NOT guaranteed to include components, i.e. CDs, Access codes, etc. Ships from our Kentucky facility. Ships same day if ordered before 1 PM EST, Monday - Friday. Contact us with any questions!
Sinopse
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Holistic Marketing To address all various shifts in marketing, good marketers are practicing holistic marketing - the development, design, and implementation of marketing programs, processes, and activities that help students recognize the breadth and interdependencies of today’s marketing environment. Four key dimensions include: · Internal marketing—ensuring everyone in the organization embraces appropriate marketing principles, especially senior management · Integrated marketing—ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way. · Relationship marketing—having rich, multi-faceted relationships with customers, channel members, and other marketing partners. · Performance marketing- understanding returns to the business from marketing activities and programs, as well as addressing broader concerns and their legal, ethical, social, and environmental effects.
Avaliações
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Detalhes
- Livreiro
- Pangea
(US)
- Nº do estoque do livreiro
- 233679-1
- Título
- Marketing Management
- Autor
- Kotler, Philip; Keller, Kevin
- Formato/Encadernação
- Capa dura
- Estado do livro
- Usado - Muito Bom
- Quantidade Disponível
- 1
- ISBN 10
- 0133856461
- ISBN 13
- 9780133856460
- Editorial
- Pearson
- Esta edição foi publicada pela primeira vez
- 2016
- Dimensão
- 4x8x10
- X weight
- 63 oz
Termos da venda
Pangea
You may return your order within 30 days of the purchase date for a refund. Returns due to our error will receive a full refund. No fault returns will be assessed cost of postage and a 15% restocking fee. We will not accept returns for items originating from other sources. Items that are not returned in their original condition are subject to a refused return or a maximum 50% refund if the item is in salable condition. Access codes/cards must be unused and unopened to be eligible for return. To ensure a timely refund, include a copy of your packing slip with your return.
Sobre o Vendedor
Pangea
Membro de Biblio desde 2023
Louisville, Kentucky
Sobre Pangea
Pangea is owned and operated by 3rd generation book sellers. We take pride in providing our customers with a wide selection of inventory. We look forward to serving you.
