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Marketing Management
por Keller, Kevin,Kotler, Philip
- Usado
- Aceitável
- Capa dura
- Condição
- Aceitável
- ISBN 10
- 0133856461
- ISBN 13
- 9780133856460
- Livreiro
-
Denton, Texas, United States
Formas de pagamento
Sobre este item
Pearson, 2014-12-30. Hardcover. Acceptable. 1.3000 in x 10.9000 in x 8.6000 in. Contains water or spine damage. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Overall, still a fine copy for classroom use! Access codes and supplements are not guaranteed to be included with used books.
Sinopse
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Holistic Marketing To address all various shifts in marketing, good marketers are practicing holistic marketing - the development, design, and implementation of marketing programs, processes, and activities that help students recognize the breadth and interdependencies of today’s marketing environment. Four key dimensions include: · Internal marketing—ensuring everyone in the organization embraces appropriate marketing principles, especially senior management · Integrated marketing—ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way. · Relationship marketing—having rich, multi-faceted relationships with customers, channel members, and other marketing partners. · Performance marketing- understanding returns to the business from marketing activities and programs, as well as addressing broader concerns and their legal, ethical, social, and environmental effects.
Avaliações
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Detalhes
- Livreiro
- Campus Bookstore
(US)
- Nº do estoque do livreiro
- mon0000162471
- Título
- Marketing Management
- Autor
- Keller, Kevin,Kotler, Philip
- Formato/Encadernação
- Capa dura
- Estado do livro
- Usado - Aceitável
- Quantidade Disponível
- 1
- ISBN 10
- 0133856461
- ISBN 13
- 9780133856460
- Editorial
- Pearson
- Data de publicação
- 2014-12-30
- Dimensão
- 1.3000 in x 10.9000 in x 8.6000
- Catálogos de livreiros
- Book;
- X weight
- 3.9992 lb
Termos da venda
Campus Bookstore
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Sobre o Vendedor
Glossário
Alguns termos que podem ser usados ??nesta descrição incluem:
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
- Acceptable
- A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
