Marketing Management (16th Edition)
por Kevin Keller Philip Kotler
- Novo
- Brochura
- Condição
- Novo
- ISBN 10
- 1292404817
- ISBN 13
- 9781292404813
- Livreiro
-
Glendale, Arizona, United States
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Brand New Book. Fast ship with tracking number attached.
Sinopse
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Holistic Marketing To address all various shifts in marketing, good marketers are practicing holistic marketing - the development, design, and implementation of marketing programs, processes, and activities that help students recognize the breadth and interdependencies of today’s marketing environment. Four key dimensions include: · Internal marketing—ensuring everyone in the organization embraces appropriate marketing principles, especially senior management · Integrated marketing—ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way. · Relationship marketing—having rich, multi-faceted relationships with customers, channel members, and other marketing partners. · Performance marketing- understanding returns to the business from marketing activities and programs, as well as addressing broader concerns and their legal, ethical, social, and environmental effects.
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Detalhes
- Livreiro
- Daydatetext
(US)
- Nº do estoque do livreiro
- 9781292404813
- Título
- Marketing Management (16th Edition)
- Autor
- Kevin Keller Philip Kotler
- Formato/Encadernação
- Brochura
- Estado do livro
- Novo
- Quantidade Disponível
- 2
- ISBN 10
- 1292404817
- ISBN 13
- 9781292404813
- Editorial
- Pearson Education
Termos da venda
Daydatetext
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Glendale, Arizona
Sobre Daydatetext
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Glossário
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
