![The Market Driven Organization: Attracting and Keeping Valuable Customers](https://d3525k1ryd2155.cloudfront.net/h/021/645/334645021.0.m.jpg)
The Market Driven Organization: Attracting and Keeping Valuable Customers
por Day, George S
- Usado
- Muito Bom
- Brochura
- Condição
- Muito Bom
- ISBN 10
- 0684864673
- ISBN 13
- 9780684864679
- Livreiro
-
GORING BY SEA, West Sussex, United Kingdom
2 Cópias disponíveis deste vendedor
Formas de pagamento
Sobre este item
Sinopse
For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many companies fail to become market driven? Because their internal processes, structures, incentives, and controls get in the way, says George Day, one of the world's leading authorities on mar keting Strategy. Building on his pathbreaking book Market Driven Strategy and a decade of experience in coaching firms to deliver superior customer value, Day presents for the first time a battle tested hame work for creating the market-driven organization. In eminently readable prose, Day argues that in successful market driven organizations, three key elements -- capabilities, culture, and configuration -- are aligned to the market. Day explores the distinctive market sensing and market relating capabilities that are at the heart of the market-driven companies. He draws on examples of such market-driven firms as Intuit, Wal-Mart, Virgin Airlines, Disney, and Gillette to illustrate how intimate knowledge of their customers and markets gives these firms a powerful advantage over rivals. By contrast, Day shows how failure to align the organization to the market can result in such mishaps as IBM's loss of leadership of the computer market or Motorola's stumble in shifting from analog to digital cellular phone systems. Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress Here at last are all the insights and tools necessary to construct a company with superior skills for understanding, attracting, and keeping valuable customers.
Avaliações
(Entrar ou Criar uma conta primeiro!)
Detalhes
- Livreiro
- World of Books Ltd
(GB)
- Nº do estoque do livreiro
- GOR001920397
- Título
- The Market Driven Organization: Attracting and Keeping Valuable Customers
- Autor
- Day, George S
- Formato/Encadernação
- Brochura
- Estado do livro
- Usado - Muito Bom
- Quantidade Disponível
- 2
- ISBN 10
- 0684864673
- ISBN 13
- 9780684864679
- Editorial
- Free Press
- Local de publicação
- New York
- Esta edição foi publicada pela primeira vez
- November 10, 1999
Termos da venda
World of Books Ltd
If you are not completely satisfied with your purchase for any reason, simply email customerservice@worldofbooks.com and we will quickly resolve any issues you may have. If you have any other queries about your order, please email customerservice@worldofbooks.com. Our goal is to deliver to our customers the best possible service and we hope your experience of dealing with us lives up to our promise. If for whatever reason we fail to meet your expectations then please let us know.
Sobre o Vendedor
World of Books Ltd
Sobre World of Books Ltd
- Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused.
- Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media.
- Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we're helping charities increase revenue and reduce waste through re-commerce.