The Long Tail: Why the Future of Business is Selling Less of More
por Chris Anderson
- Usado
- Condição
- Used - Very Good
- ISBN 10
- 1401302378
- ISBN 13
- 9781401302375
- Livreiro
-
Waltham, Massachusetts, United States
Formas de pagamento
Sobre este item
Sinopse
The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.
Avaliações
(Entrar ou Criar uma conta primeiro!)
Detalhes
- Livreiro
- More Than Words Inc. (US)
- Nº do estoque do livreiro
- BOS-G-07i-01147
- Título
- The Long Tail: Why the Future of Business is Selling Less of More
- Autor
- Chris Anderson
- Estado do livro
- Used - Very Good
- Encadernação
- Capa dura
- ISBN 10
- 1401302378
- ISBN 13
- 9781401302375
- Editorial
- Hyperion
- Local de publicação
- New York
- Esta edição foi publicada pela primeira vez
- July 11, 2006
Termos da venda
More Than Words Inc.
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.