Ver em tamanho grande.
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
por Earls, Mark
- Usado
- Muito Bom
- Brochura
- Condição
- Muito Bom
- ISBN 10
- 0470744596
- ISBN 13
- 9780470744598
- Livreiro
-
GORING BY SEA, West Sussex, United Kingdom
8 Cópias disponíveis deste vendedor
(Você pode adicionar mais na finalização da compra.)
Formas de pagamento
Sobre este item
Paperback. Very Good.
Sinopse
"...fascinating. Like Malcolm Gladwell on speed." --THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". --Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." --Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.The EPUB format of this title may not be compatible for use on all handheld devices.
Avaliações
(Entrar ou Criar uma conta primeiro!)
Detalhes
- Livreiro
- World of Books Ltd
(GB)
- Nº do estoque do livreiro
- GOR001549343
- Título
- Herd: How to Change Mass Behaviour by Harnessing Our True Nature
- Autor
- Earls, Mark
- Formato/Encadernação
- Brochura
- Estado do livro
- Usado - Muito Bom
- Quantidade Disponível
- 8
- ISBN 10
- 0470744596
- ISBN 13
- 9780470744598
- Editorial
- Wiley
- Esta edição foi publicada pela primeira vez
- 2009-08
Termos da venda
World of Books Ltd
If you are not completely satisfied with your purchase for any reason, simply email customerservice@worldofbooks.com and we will quickly resolve any issues you may have. If you have any other queries about your order, please email customerservice@worldofbooks.com. Our goal is to deliver to our customers the best possible service and we hope your experience of dealing with us lives up to our promise. If for whatever reason we fail to meet your expectations then please let us know.
Sobre o Vendedor
World of Books Ltd
Membro de Biblio desde 2007
GORING BY SEA, West Sussex
Sobre World of Books Ltd
In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands:
- Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused.
- Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media.
- Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we're helping charities increase revenue and reduce waste through re-commerce.
- Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused.
- Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media.
- Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we're helping charities increase revenue and reduce waste through re-commerce.
