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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
por Geoffrey A. Moore
- Usado
- Condição
- Used - Very Good
- ISBN 10
- 0066620023
- ISBN 13
- 9780066620022
- Livreiro
-
Waltham, Massachusetts, United States
Formas de pagamento
Sobre este item
HarperBusiness. Used - Very Good. . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofi t job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Sinopse
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.
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Detalhes
- Livreiro
- More Than Words Inc.
(US)
- Nº do estoque do livreiro
- BOS-H-09b-01492
- Título
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
- Autor
- Geoffrey A. Moore
- Estado do livro
- Used - Very Good
- Encadernação
- Unknown
- ISBN 10
- 0066620023
- ISBN 13
- 9780066620022
- Editorial
- HarperBusiness
- Local de publicação
- New York
- Esta edição foi publicada pela primeira vez
- 1999
- LCCN
- 98055078
Termos da venda
More Than Words Inc.
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Sobre o Vendedor
More Than Words Inc.
Membro de Biblio desde 2016
Waltham, Massachusetts
Sobre More Than Words Inc.
More Than Words empowers youth who are in foster care, court-involved, homeless or out of school to take charge of their lives by taking charge of a business. MTW believes that when system-involved youth are challenged with authentic and increasing responsibilities in a business setting, and are given high expectations and a culture of support, they can and will address personal barriers to success, create concrete action plans for their lives, and become contributing members of society. More Than Words began as an online bookselling training program for youth in DCF custody in 2004 and opened its vibrant bookstore on Moody St in Waltham in 2005 and added its Starbucks coffee bar in 2008. MTW replicated its model in the South End of Boston in 2011, thereby doubling the number of youth served annually.