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Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream

Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers

por Geoffrey A. Moore

  • Usado
  • Brochura
Condição
Like New
ISBN 10
0887307175
ISBN 13
9780887307171
Livreiro
Avaliação do vendedor:
Este vendedor ganhou uma 4 de 5 estrelas de clientes da Biblio.
Seattle, Washington, United States
Preço do item
€ 5,65
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Sobre este item

HarperCollins Publishers, 1995. Paperback. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Sinopse

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.

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Detalhes

Livreiro
ThriftBooks US (US)
Nº do estoque do livreiro
G0887307175I2N00
Título
Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
Autor
Geoffrey A. Moore
Formato/Encadernação
Brochura
Estado do livro
Novo
Quantidade Disponível
1
ISBN 10
0887307175
ISBN 13
9780887307171
Editorial
HarperCollins Publishers
Local de publicação
New York, New York, U.s.a.
Data de publicação
1995

Termos da venda

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Sobre o Vendedor

ThriftBooks

Avaliação do vendedor:
Este vendedor ganhou uma avaliação de 4 de 5 estrelas de Biblio clientes.
Membro de Biblio desde 2018
Seattle, Washington

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Glossário

Alguns termos que podem ser usados ??nesta descrição incluem:

New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...

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