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Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers
por Geoffrey A. Moore
- Usado
- Aceitável
- Brochura
- Condição
- Aceitável
- ISBN 10
- 0060517123
- ISBN 13
- 9780060517120
- Livreiro
-
Seattle, Washington, United States
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Formas de pagamento
Sobre este item
HarperCollins Publishers, 2006. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Sinopse
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.
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Detalhes
- Livreiro
- ThriftBooks
(US)
- Nº do estoque do livreiro
- G0060517123I5N00
- Título
- Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers
- Autor
- Geoffrey A. Moore
- Formato/Encadernação
- Brochura
- Estado do livro
- Usado - Aceitável
- Quantidade Disponível
- 4
- ISBN 10
- 0060517123
- ISBN 13
- 9780060517120
- Editorial
- HarperCollins Publishers
- Local de publicação
- New York, New York, U.s.a.
- Data de publicação
- 2006
Termos da venda
ThriftBooks
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Sobre o Vendedor
ThriftBooks
Membro de Biblio desde 2018
Seattle, Washington
Sobre ThriftBooks
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Glossário
Alguns termos que podem ser usados ??nesta descrição incluem:
- Acceptable
- A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...