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Brand Warfare: 10 Rules for Building the Killer Brand : 10 Rules for Building the Killer Brand

Brand Warfare: 10 Rules for Building the Killer Brand : 10 Rules for Building the Killer Brand

Brand Warfare: 10 Rules for Building the Killer Brand : 10 Rules for Building
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Brand Warfare: 10 Rules for Building the Killer Brand : 10 Rules for Building the Killer Brand

por D'Alessandro, David

  • Usado
Condição
Used - Good
ISBN 10
0071398503
ISBN 13
9780071398503
Livreiro
Avaliação do vendedor:
Este vendedor ganhou uma 5 de 5 estrelas de clientes da Biblio.
Reno, Nevada, United States
Preço do item
€ 7,17
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Sobre este item

McGraw-Hill Education. Used - Good. Used book that is in clean, average condition without any missing pages.

Sinopse

While more than a quarter of its traditional competitors were going out of business, John Hancock, under the direction of marketing wizard David D'Alessandro, transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20% annual rate of growth. In Brand Warfare much-quoted maverick D'Alessandro provides the secrets to his winning brand strategy that anyone in business can use to become a brand icon and incredible bottom-line success. D'Alessandro introduces his "brand first" philosophy and explains why brand must always take top priority over every other business consideration. He describes how that philosophy helped inspire the innovations in distribution, advertising, technology, and product mix behind John Hancock's astonishing transformation. And he reveals how through a daring combination of marketing savvy and street smarts, managers and executives, marketing professionals and business owners can build their own "killer brand." This book provides powerful lessons on how to build and sustain a successful brand, and a great company, in any industry.

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Detalhes

Livreiro
Better World Books US (US)
Nº do estoque do livreiro
2201379-75
Título
Brand Warfare: 10 Rules for Building the Killer Brand : 10 Rules for Building the Killer Brand
Autor
D'Alessandro, David
Estado do livro
Used - Good
Quantidade Disponível
1
Encadernação
Brochura
ISBN 10
0071398503
ISBN 13
9780071398503
Editorial
McGraw-Hill Education
Local de publicação
Ny
Esta edição foi publicada pela primeira vez
August 23, 2002

Termos da venda

Better World Books

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Sobre o Vendedor

Better World Books

Avaliação do vendedor:
Este vendedor ganhou uma avaliação de 5 de 5 estrelas de Biblio clientes.
Membro de Biblio desde 2010
Reno, Nevada

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