Foto de Stock: A capa pode ser diferente.
Ver em tamanho grande.
A Big Life in Advertising
por Lawrence, Mary Wells
- Novo
- Capa dura
- Condição
- Novo
- ISBN 10
- 0375409122
- ISBN 13
- 9780375409127
- Livreiro
-
San Diego, California, United States
Formas de pagamento
Sobre este item
Knopf, 2002-05-07. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
Sinopse
The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass ceiling and became a Madison Avenue legend."* From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence's life in advertising couldn't be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that "etched indelible phrases into the public imaginations: 'Flick your Bic' and 'I Love New York!' and 'Plop plop, fizz fizz, oh what a relief it is.'" For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller's art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines
Avaliações
(Entrar ou Criar uma conta primeiro!)
Detalhes
- Livreiro
- GridFreed LLC
(US)
- Nº do estoque do livreiro
- Q-0375409122
- Título
- A Big Life in Advertising
- Autor
- Lawrence, Mary Wells
- Formato/Encadernação
- Capa dura
- Estado do livro
- Novo
- Quantidade Disponível
- 1
- ISBN 10
- 0375409122
- ISBN 13
- 9780375409127
- Editorial
- Knopf
- Local de publicação
- New York
- Data de publicação
- 2002-05-07
- LCCN
- 2001050402
Termos da venda
GridFreed LLC
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Sobre o Vendedor
GridFreed LLC
Membro de Biblio desde 2021
San Diego, California
Sobre GridFreed LLC
We sell primarily non-fiction, many new books, some collectible first editions and signed books. We operate 100% online and have been in business since 2005.
Glossário
Alguns termos que podem ser usados ??nesta descrição incluem:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
