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Advertising Progress: American Business and the Rise of Consumer Marketing

Advertising Progress: American Business and the Rise of Consumer Marketing

Advertising Progress: American Business and the Rise of Consumer Marketing
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Advertising Progress: American Business and the Rise of Consumer Marketing

por Laird, Pamela Walker

  • Usado
  • Bom
  • Capa dura
  • Assinado
  • first
Condição
Bom/Fine
ISBN 10
0801858410
ISBN 13
9780801858413
Livreiro
Avaliação do vendedor:
Este vendedor ganhou uma 5 de 5 estrelas de clientes da Biblio.
Hygiene, Colorado, United States
Preço do item
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Sobre este item

Baltimore, Maryland: Johns Hopkins University Press, 1998. Comprehensive scholarly text examines the modernization of American advertising from the eve of the Civil War to 1920, including the rise of professional specialization and the communications revolution that new technologies made possible; evolution of advertising from the work of informing consumers to creating consumers; the intense competition for both markets and cultural authority; etc. 479 pgs. Illustrated. Inscribed by the author on the front endpaper. Tiny scuff mark on outer edge. Dustjacket in mylar.. Signed by Author. First Edition. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall.

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Detalhes

Livreiro
GlobalAcademics US (US)
Nº do estoque do livreiro
BA-58
Título
Advertising Progress: American Business and the Rise of Consumer Marketing
Autor
Laird, Pamela Walker
Formato/Encadernação
Capa dura
Estado do livro
Usado - Bom
Condição de sobrecapa
Fine
Edição
First Edition
ISBN 10
0801858410
ISBN 13
9780801858413
Editorial
Johns Hopkins University Press
Local de publicação
Baltimore, Maryland
Data de publicação
1998
Palavras-chave
Marketing, Finance, Corporations, Industry, Labor, Manangement, Banking, Comeercialization, Globalization, Consumerism, Production, Manufacturing, Materialism, Philosophy, Psychology, Sociology, Culture, Technology
Catálogos de livreiros
Economics; Business Administration;
Size
8vo

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Sobre o Vendedor

GlobalAcademics

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Sobre GlobalAcademics

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Glossário

Alguns termos que podem ser usados ??nesta descrição incluem:

Inscribed
When a book is described as being inscribed, it indicates that a short note written by the author or a previous owner has been...
New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
First Edition
In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...

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